People oriented, Strategy driven, Design-led.


I am Manjari Sahu, a UX and Service Designer at VanBerlo, The Hague.
An Interaction Design graduate from Carnegie Mellon University, I bring a mix of Industrial and Service design tools and methods to design teams and projects. Having lived and worked in India, the USA, and the Netherlands, I enjoy working in multi-cultural teams that bring a healthy mix of curiosity, values, and empathy to any project.

Learning how design & technology is transforming our interactions & experiences around healthcare, education and government systems, I aim to create valuable experiences for users that span across digital, physical and environmental realms.

My past work involves working for retail brands in India, design wayfinding and transport services for smart cities with the Indian Government and working in healthcare service systems and research with Philips Respironics, Pittsburgh.

My favorite design processes? People research, service blueprinting and collaborative workshops! Drop me a line on if you want to talk about design, cats or books.


Writing makes me design better. Here you can find a few selected essays and posts written over the years with topics ranging from Service Design, Augmented Reality, Urban Design, Data to Design Ethics.



Dash – Automotive training through mixed reality

Chosen student project for Microsoft Design Expo 2017, Seattle

Best Project for Mixed Reality Application, Microsoft Design Expo 2017

Shortlisted for IxDA 2018 Interaction Awards


Core77 Student Notable Interaction Design Award 2017

Semi-finalist for Adobe Design Awards, Social Impact Category

Feature Project at Dubai Student Grad Show 2017

Flying Machine Flagship Store

Winner of VMRD Retail Design Awards 2015 for  Best Shop Fitting Design

Merit Winner of VMRD Retail Design Awards 2015 for  Western Fashion Apparel – Specialty Store

Blogs & Publications


Core77 Design Magazine

Dubai Design Week 2017

Dubai Global Grad Show 2017

Carnegie Mellon Design Publication

Dash – Augmented Reality Systems for Mechanics

Student Feature

U.S. Master of Professional Studies

Urban Mela – D lane Project

Press Release of project

VMRD/Instore Asia press

View Pages

Solly Flagship Store

VMRD August 2015

Flying Machine

Denim Bible, September 2014

U.S.Polo Assn.

VMSD article

VMRD September 2014 issue